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Genus i musikvideor - en semiotisk analys med feministiskt tänkande
2001 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

This essay concerns music videos shown on the music channel MTV (Music TeleVision). The people behind MTV, have created an international lifestyle among youth. Music videos are probably a part of the creation of a concept of reality among the MTV viewers. The aim of this essay is to demonstrate a view of how the music videos of today are constructed and what they tell their viewers. This is done with a gender perspective and feminism as a starting point. The main research questions are: How are the music videos of today constructed, from a gender perspective? What are the music videos of today telling their viewers, from a gender perspective? The result shows that six different kinds of roles can be isolated: * The admired man * The macho man * The natural attractive man * The admiring woman * The desirable and strong woman * The longing woman Most of the music videos are created by an interaction between men and women. This is often done with sexual tension. The dressing is mostly very female or male. The men are presented as sexy and desirable in their self. The women are presented as sexy and desirable with make up and revealing clothes. From a technical point of view, there are no major differences between the presentation of females and males.

Place, publisher, year, edition, pages
2001. , 38 p.
Identifiers
URN: urn:nbn:se:kau:diva-57264Local ID: MKV C-22OAI: oai:DiVA.org:kau-57264DiVA: diva2:1121875
Subject / course
Media and Communication Studies
Available from: 2017-07-12 Created: 2017-07-12

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  • apa
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