An important aspect of the way newspapers present information to their readers is the kinds of names and titles that refer to individuals because expressions and names can reflect specific ideas about people. The way persons are named implies different values and attitudes because naming can be compared with different forms of address that are produced to indicate differences of status and intimacy. Moreover, it reveals to what extent the individuals concerned are respected. Therefore, different naming strategies in British newspapers are associated with different social values in a systematic way. This is a study of how naming forms are used in the newspapers The Sun, which represents the popular press, and The Times, which represents the quality press. The analysis is concentrated on ten articles each from The Sun and The Times with comparable contents, in order to find out whether these newspapers favour different naming styles regarding women and men.