Transforming relationship marketing into activities - a casestudy about increasing loyalty based on quantitative and qualitative research

van Hoof, Esther; Mahr, Dominik

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Transforming relationship marketing into activities - a casestudy about increasing loyalty based on quantitative and qualitative research

van Hoof, Esther

Mahr, Dominik

2000 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis

Place, publisher, year, edition, pages

2000. , p. 76

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URN: urn:nbn:se:kau:diva-51968Local ID: FEK D-31OAI: oai:DiVA.org:kau-51968DiVA, id: diva2:1100467

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Business Administration

Available from: 2017-05-29 Created: 2017-05-29 Last updated: 2023-04-28

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