Swedish music industry has, during the latest decades, been highly successful internationally. Export Music Sweden, ExMS was founded to support and market Swedish music abroad. ExMS Managing Director Christer Lundblad said in 2003 that the income made from concerts is growing rapidly. The reason for that development might be that the illegal downloading of music leave people more money left to spend on concerts. Furthermore, the development might spawn from the fact that people value experiences higher than before. Moreover, when more money is spent on concerts the pricing becomes more important than ever. Concert tickets should, if seen in an economical perspective, be priced to maximize revenue. One way of doing that is to price discriminate. We have, through a pre-study on the subject, established that concerts are not price discriminated as extensively as they could. That fact has made us curious as to why that is. In order to find out why concerts are not price discriminated more extensively we have interviewed seven people belonging to groups involved in the pricing process of concerts. These groups are artists, managers, concert arrangement agencies and record labels. Furthermore, we have studied literature on price discrimination and the concert industry. The thesis discusses the pricing of concerts; which people who is involved in the decisions concerning the pricing of concerts and their views on the subject. In addition, the thesis also contains other factors influencing the pricing of concerts. In conclusion, we find that there are two reasons explaining why concerts are not price discriminated more extensively. One is practical and involves the fact that some concert venue attributes does not allow price discrimination, since the crowd cannot be divided into different sections. The other reason is the fact that concert arrangement agencies are to comfortable to price discriminate, and that artists are unwilling to price discriminate for different reasons. Furthermore, the thesis’s results indicate that concerts will be price discriminated more extensively in the future.