Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Duells AB - ett företags expansion på den norska marknaden
2005 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

Duells AB is an merchant who sell spareparts for motorcycles, bicycles, marine, snowmobile, moped and ATV (all terrain vehicle). The company has a market leading position in Sweden and wishes to attain the same level on the norwegian market. They have recently changed owners and, as a consequense, entered a phase of change throughout the whole company. The expansion on the norwegian market is a very large project for Duells and to successfully achive the goal of these plans are of great importance to the company. The purpose of this essay is to examine which attributes that are important to a merchant like Duells along with an expansion to the norwegian market. After we had studied different kinds of data collection methods we decided to use a qualitative method in our essay. This method would probably give us more deep-going answers. The material from these interviews have been analyzed from different theoretical perspectives. Since supply and prices among competitors in this line-of-business are pretty much the same, we made the conclusion that Duells should invest their resources in personal selling, customersatisfaction-making activities and customer loyalty. Different kinds of satisfactionmaking activities from the sellers should ultimately generate loyal and satisfied customers who contributes to Duells strengthened position on the norwegian market.

Place, publisher, year, edition, pages
2005. , p. 53
Identifiers
URN: urn:nbn:se:kau:diva-51506Local ID: FEK C-121OAI: oai:DiVA.org:kau-51506DiVA, id: diva2:1099999
Subject / course
Business Administration
Available from: 2017-05-29 Created: 2017-05-29

Open Access in DiVA

No full text in DiVA

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 2 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf