Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Connection between local saving banks return of resources and anchorage in their local municipalities
2003 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

We start this essay by telling briefly about the history of the savings banks in Norway, from 1821, why Norway got the first banks and the first law proposal in the parliament. Further on we wrote about the history of the savings banks in Oppland and Hedmark counties. We devote some attention to the background of the problems; the roles the banks play in the society, and the different interests we found represented internally in the banks. Also we have tried to express the intention of this essay, the various notions we have met and used are explained. We have devoted much time on the interviews with Sparebanken Hedmark (The savings bank of Hedmark County) at Hamar, and Gjensidige NOR Sparebank (The mutual savings bank NOR) at Lillehammer. The bank manager, Mr. Adris Hamre, of Sparebanken Hedmark gave us a notion of the organizational structure, as well as the response the bank has got from its customers through annual Gallup-interviews and initiatives to strengthen the position of the bank. Mr. Hamre also mentioned the competitors of the bank, market shares and strategy to secure the anchorage of the bank in the local municipalities. We were given an insight into the work of the bank with the market/society through sponsoring, donations, policy of loans and bank’s technologic services. The interview with Gjensidiges NOR’s manager Hans Olav Rönningen and information leader Mari Fagervold, at Lillehammer, was kept in a very pleasant atmosphere at Lillehammer’s branch office. There we were told about the present state of ownership, organizational structure, contact with customers through Gallup interviews, decreasing youth segment and as a result of this a reduced number of young customers, as well as measurement of customers’ satisfaction. Regarding to theory, we have tried to give some samples of theoretic of mergers and why. We have devoted some time on the work of Steven J. Davis: “Bank Merger. Lessons for the future”, on deregulations and technology, shareholders wish for increased values, profitability of mergers, frustrations and increased technification. About customer loyalty we have found an interesting work by Jones and Sasser: “The Quest of Loyalties” edited by Frederick F. Reichheld, 2001. They give some samples of the way of reaction of the customers. Furthermore Heli Anatola in her work; “Buying Loyalty and Building Commitment”, 2002, has given us some ideas through her work with store loyalty and bonds, which arise between customers and suppliers. It might be social bonds, ideological bonds and geographical bonds. At the last part of the essay we discuss how an organization is a result of individual activities of many persons - how our two banks were started in the same way and had the same foundation, but how they have had quite different development, and how different ownerships have developed -. That’s a result of social constructionism. We end the essay with our conclusions and what we consider prospective research

Place, publisher, year, edition, pages
2003. , 42 p.
Identifiers
URN: urn:nbn:se:kau:diva-51288Local ID: FEK C-103OAI: oai:DiVA.org:kau-51288DiVA: diva2:1099780
Subject / course
Business Administration
Available from: 2017-05-29 Created: 2017-05-29

Open Access in DiVA

No full text

Search outside of DiVA

GoogleGoogle Scholar

CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf