The following study is intended as a contribution towards the understanding of the misunderstood and overhyped subgenre known as blaxploitation. The essay is trying to discuss blaxploitation as a phenomenon of its time, with a steady background and a little analysis in what followed after its death. The essay examines if blaxploitation as a term is relevant, or if it just got its name as a prejudice etiquette based on the colour of skin. How homogenic and black was the era, if you look at it from a closer angle? Was the critique, good or bad, adequate and what influence did it have on forthcoming (black) film? Those are the questions I'm trying to answer. The results of my essay is trying to show that blaxploitation as a term is being used without knowing the right criteria. Blaxploitation is in many ways a pure mythic genre based on good marketing and popular "stars", who sold the films with some parts of light action, some parts good hip music and some parts of a new political message that spoke to a whole new target group. It soon got problems with an absence of renewal and credibility, cause when blaxploitation turned into being a great commercial success it also fell into the hands of a white film industry that with a great paradox started to make reversed racist films, against themselves, just for the sake of making money. Therefore blaxploitation wasn't very black and the genre's source out of exploitationfilms wasn't quiet right either. Some of the movies were more serious and developed than that, so the only thing that remains about blaxploitation is that the actors were black, and that it was the first time they got a chance to break the stereotypes that was chained on them for many decades.