The aim of this study was to explore the framing of victims and authorities in Swedishpress during the narcolepsy crisis, occurring in the aftermath of the A(H1N1) vaccinationcampaign. Reporting from five major newspapers was analysed using an inductiveand a deductive frame of analysis. The inductive analysis showed that the focus in thereporting on victims was their struggles in everyday life, coping with the disease, whilethe focus regarding authorities was on criticism and accountability. The deductive analysisrevealed the use of a number of framing devices that reinforced the view of victimsas vulnerable and authorities as deserving criticism. The underlying significance of themedia portrayal and the implications from a crisis communication perspective are discussed.