Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Mobilizing the Public at Multiple Levels : A Case Study of Satyamev Jayate
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies. (Medie- och kommunikationsvetenskap)ORCID iD: 0000-0003-0009-2972
2015 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Launched in May of 2012, Satyamev Jayate (‘Only the truth triumphs’), is the most researched talk show focussing on current issues that has come to Indian audiences since TV’s introduction to the Indian society.  Apart from being anchored by a popular filmstar, Aamir Khan, and covering some topics that have not been given due attention in the news or popular media, the show is aired simultaneously in five languages.  Each of the episodes has sparked a nation wide discussion on topics overlooked by the mass media, except in the form of coverage in print media. 

 

However, Satyamev Jayate has combined several factors that have given a new avatar to the ‘old mass medium’ making us reconsider its power to bring about social change.

 

This paper analyzes the strategies used by the show to inform, educate, and validate –by interviewing victims, social activists and experts. Building upon the previous work of the author on mobilizing information, the paper extends the argument and definition of what ‘mobilizing information’ can imply and how an ‘old medium’ is still very relevant in bringing attention to social issues, and generating a public discourse.  The concept of mobilizing context, embedded in the format and aim of the show, is introduced, and the first episode is content analyzed to illustrate how the show, very efficiently, utilizes language, appeals, and various interactive features to involve the public. 

Place, publisher, year, edition, pages
2015.
Keywords [en]
Mobilizing information, Citizen Participation
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:kau:diva-38328OAI: oai:DiVA.org:kau-38328DiVA, id: diva2:867709
Conference
65th ICA Annual Conference (International Communication Association): Communication Across the Life Span, Puerto Rico 21-25 May 2015
Available from: 2015-11-06 Created: 2015-11-06 Last updated: 2016-06-02Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Conference

Authority records BETA

Uppal, Charu

Search in DiVA

By author/editor
Uppal, Charu
By organisation
Department of Media and Communication Studies
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 69 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf