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You Ain’t Seen Nothing Yet.: An experimental study on how transparency affects source and message credibility
Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Institutionen för geografi, medier och kommunikation.ORCID-id: 0000-0003-4286-7764
Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Institutionen för geografi, medier och kommunikation. Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Centrum för HumanIT.ORCID-id: 0000-0003-0101-9152
Mittuniversitetet.
2014 (engelsk)Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

Transparency has been proposed to both change the way journalism is being produced and increase its credibility. However, little research has been conducted to assess the connection between transparency and credibility. This study utilizes an experimental setting with, in total, 1320 respondents to measure what impact transparency have on source and message credibility from the user perspective. The results reveal an almost absence of any transparency effect on both source and message credibility although some small significant effects could be observed primarily regarding internal hyperlinks, comments and contextual information. Although further research is needed in this area the study suggest that transparency does not affect the credibility of journalism in the eyes of the contemporary audience and thus have limited appeal as a new norm in journalism.

sted, utgiver, år, opplag, sider
2014.
Emneord [en]
Transparency, online journalism, experimental study, credibility
HSV kategori
Forskningsprogram
Medie- och kommunikationsvetenskap
Identifikatorer
URN: urn:nbn:se:kau:diva-32191OAI: oai:DiVA.org:kau-32191DiVA, id: diva2:720306
Konferanse
ICA 2014, Seattle 22-26 May
Prosjekter
Transparens och journalistisk trovärdighet
Forskningsfinansiär
Swedish Research Council, 4396Tilgjengelig fra: 2014-05-28 Laget: 2014-05-28 Sist oppdatert: 2017-12-06bibliografisk kontrollert

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Karlsson, MichaelClerwall, Christer

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Totalt: 341 treff
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