The concept of trust is of vital importance in crisis environments. In developing countries, where vulnerabilities, threats, and risks are higher, establishing proper channels of communication that can generate trust in the population are even more important. The purpose of this paper is to analyze the channels of communication during a crisis situation in Ghana, and to assess the degree of trust generated while transmitting the information. To address this call, this study examines the role of trust in citizens in the social structures and hierarchical settings through a series of interviews with crisis managers from the National Disaster Management Organisation (NADMO). The results of this study show that while government officials convey information to the public through all means possible, a large amount of the population decide not to follow the recommendations, and large communities need to be addressed through their chiefs, and not individually. The trust in the local chief as communities feel reluctant to follow a distant governmental agency, makes the relationship with the chiefs of outmost importance, as they become the sole channel of communication with communities and settlements in some developing countries.