Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Vad vore en studentkår utan studenter?: En komparativ studie mellan Karlstad Studentkårs och Örebro Studentkårs arbete med extern kommunikation
Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Institutionen för geografi, medier och kommunikation.
Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Institutionen för geografi, medier och kommunikation.
2013 (Svenska)Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)Alternativ titel
What would a student union be without students? : A comparative study of Karlstad and Örebro Student Unions' approach to external communication (Engelska)
Abstract [en]

This study aims to compare how Karlstad Student Union and Örebro Student Union are working with their external communications in order to reach existing and potential members. By comparison, we looked for similarities and differences in how these student unions work with media mix, press contacts, goals, profiling and strategies. We also analyzed how the latter three impact external communication. In making this comparison, we wanted to state whether the unions’ external communication could be improved.The main questions of this study are;How do Örebro’s Student Union and Karlstad’s Student Union work with their external communication?What differences are there in their external communication?What strengths and weaknesses exists in the student unions’ work with their external communication?Are there approaches in their external communication that could be more effective?The aim of the study will be reached by interviews with employees at the unions and by analyzes of the results based on theories of external communication and strategic communication, goals, profile, strategy, media mix and press contacts.The results show that the student unions are working quite differently with their communication. Karlstad Student Union has a communications policy, and they have a clear plan for how to communicate. They work actively with their profile and have a plan as well as to how they work in social media, such as how to express themselves to their target groups. Örebro Student Union works in an unstructured way and lacks long-term thinking, even though it is active, such as using Facebook and demonstrates visibility in other ways.Therefore, the analyzes shows that Karlstad Student Union has a more effective external communication approach based on a strategic and long-term think process which is reflected in most aspects of their communication work. Örebro Student Union has a lack of continuity in their communication efforts leading to more spontaneous work. There are strengths and weaknesses within both organizations. For example, more evaluations and clearer target group analysis would well serve Karlstad Student Union and Örebro Student Union has desirable elements in their work with press contacts.

Ort, förlag, år, upplaga, sidor
2013. , s. 88
Nyckelord [sv]
Extern kommunikation, strategisk kommunikation, medieval, presskontakter, profilering
Nationell ämneskategori
Medievetenskap Kommunikationsvetenskap
Identifikatorer
URN: urn:nbn:se:kau:diva-27616Lokalt ID: MK:3OAI: oai:DiVA.org:kau-27616DiVA, id: diva2:626217
Externt samarbete
Karlstad Studentkår, Örebro studentkår
Ämne / kurs
Medie- och kommunikationsvetenskap
Handledare
Examinatorer
Tillgänglig från: 2013-06-13 Skapad: 2013-06-07 Senast uppdaterad: 2017-08-30Bibliografiskt granskad

Open Access i DiVA

fulltext(26388 kB)37 nedladdningar
Filinformation
Filnamn FULLTEXT01.pdfFilstorlek 26388 kBChecksumma SHA-512
8a5027e7236b578f2ac9d6791253455665248f60306eadb3592a089f44cdf04b4852175f0a7043846cb1aa4cd7ec303bdc6c5401314d4794f65e6b426a60456e
Typ fulltextMimetyp application/pdf

Av organisationen
Institutionen för geografi, medier och kommunikation
MedievetenskapKommunikationsvetenskap

Sök vidare utanför DiVA

GoogleGoogle Scholar
Totalt: 37 nedladdningar
Antalet nedladdningar är summan av nedladdningar för alla fulltexter. Det kan inkludera t.ex tidigare versioner som nu inte längre är tillgängliga.

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 130 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf