Finding Customer or Consumer wants and needs and converting these into products was early identified by Shewhart as a key issue for the manufacturing of products. A systematic technique supporting this process is Quality Function Deployment (QFD). In this paper we shall study the relations between QFD and the Quality Movement as initiated by Shewhart in the twenties, continued via the teachings of Deming and others and now widespread in industry and in society at large. We will also discuss in this paper the current use of QFD, especially the environments in which it has been used so far. Some comments concerning its future will also be given