Customer Driven Development of the Servicescape
2004 (English)Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2004.
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-17962OAI: oai:DiVA.org:kau-17962DiVA, id: diva2:591581
Conference
Paper presented at the Annual Conference Frontiers in Services, Miami, Florida
Projects
Kunddriven tjänsteutveckling utifrån resetjänstens processegenskaper, upplevelserum/servicescape och fysiska interiör2013-01-212013-01-212014-12-11