AbstractMost TQM work being done today is influenced, directly or indirectly, by standardized quality models. The present paper focuses on the work with strategic development based on the SIQ model for Performance Excellence at a Swedish public-sector organization, which we label the Authority. Theoretically, we take our standpoint in Foucaults concept of disciplinary power. In the case description, we focus upon the management team of one of the Authoritys 10 regions. Initially, managers were very little affected by the SIQ model. But toward the end of our study, it began to seem as though the organization has been objectified by the model, that a new management subjectivity was emergent as an effect of using the model, and that managers were being normalized by it. We demonstrate that the discourses of quality function as disciplinary technologies when used to develop organizations.