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Corporate Social Responsibility  in Supply Chain Management: A case Study of Volvo Group
2012 (engelsk)Independent thesis Advanced level (degree of Master (One Year)), 20 poäng / 30 hpOppgave
Abstract [en]

The concept of corporate social responsibility has become integral part of businesses´ strategy and communication. Under pressure or voluntary, social responsibility is neglected by any company, and at least definitely not by big corporations. That said, there is a difference between the determination of businesses in being responsibly and their efforts in acting responsibly. This thesis aims at investigating the reasons that motivate a company to address CSR issues and also to understand how CSR can influence the specific area of the supply chain management. To apprehend these questions a single case study was conducted in order to empirically study an important company -Volvo Group- and analyse the way it approaches and integrates CSR. The data used during this writing is mostly made of interviews with supply chain’s staff. When the findings are discussed in the light of the theory, the authors could conclude that Volvo group’s motivation -showed or hidden- behind CSR is to gain more reputation and visibility. The level of CSR integration in Volvo Group’s supply chain management shows a partial determination in fully addressing CSR. However a study of the others department of Volvo Group could maybe lead to different result.

sted, utgiver, år, opplag, sider
2012. , s. 76
Emneord [en]
CSR, Supply Chain Management, Supply Chain, Volvo Group, Integration, Motivation
HSV kategori
Identifikatorer
URN: urn:nbn:se:kau:diva-13727Lokal ID: FEK D-97OAI: oai:DiVA.org:kau-13727DiVA, id: diva2:534265
Fag / kurs
Business Administration
Uppsök
Social and Behavioural Science, Law
Veileder
Examiner
Tilgjengelig fra: 2012-06-28 Laget: 2012-06-15 Sist oppdatert: 2012-06-28bibliografisk kontrollert

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