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Exploring Ideation Patterns among Ordinary Users: The Case of Mobile Telecommunication Services
Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Avdelningen för företagsekonomi. Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Centrum för tjänsteforskning.ORCID-id: 0000-0002-7653-5226
Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Avdelningen för psykologi. Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Centrum för tjänsteforskning.ORCID-id: 0000-0002-7006-9906
2007 (engelsk)Inngår i: Extreme Customization: Proceedings of the MCPC 2007 World Conference on Mass Customization & Personalization / [ed] William J. Mitchell, Frank T. Piller, Mitchell Tseng, Ryan Chin, Betty Lou McClanahan, 2007Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

Managers aiming at utilizing the potential of involving ordinary users in ideation for innovation have at the present very little guidance from the existing literature regarding how to do this in an adequate way. This paper aims filling this knowledge gap by contributing to a better understanding of how users contribute to, and how they could adequately be managed in the ideation process of technology-based services. This is accomplished by identifying and investigating different ideation patterns and their effects on the created ideas’ characteriztics, in the context of mobile telephony services. The paper is based on a quasi-experimental study lasting over twelve days involving 56 ordinary users and 12 professionals as idea creators. Three different groups of users and one reference group of professionals were used. The paper inductively identifies four different ideation patterns that lead to different types of ideas in regard to their innovativeness (incremental/radical). These are further related to the existing literature. The paper concludes with managerial implications regarding how to manage this type of user involvement in order to obtain either more incremental or more radical ideas.

sted, utgiver, år, opplag, sider
2007.
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URN: urn:nbn:se:kau:diva-13011OAI: oai:DiVA.org:kau-13011DiVA, id: diva2:516307
Konferanse
The World Conference on Mass Customization & Personalization (MCPC 2007), October 7-9, 2007 at the Massachusetts Institute of Technology,Boston, Massachusetts, USA.
Tilgjengelig fra: 2012-04-17 Laget: 2012-04-17 Sist oppdatert: 2017-12-06bibliografisk kontrollert

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Magnusson, Peter RKristensson, Per

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Totalt: 136 treff
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