In this paper I will, from a multimodal perspective, examine how social media maychange the relationship between students' own-produced texts and the schoolsubject that is studied. I will also discuss some empirical observations from learningsettings and argue that use of photographic practices combined with the publishingof students’ school work in social media stimulates students' written textproduction.With the introduction of user friendly and cheap digital cameras in the classroom,together with computers, the opportunities for students to combine their ownphotos with written text, changes drastically. From multimodal and designtheoretical perspective, school work can be seen as text production (in the widestsense) and a transformation of others texts and students’ own experiences to newforms of text, a process that also involves a performance where the student'sknowledge is reflected. With the class blogs and wikis students are able to showtheir work for an audience that not share all the knowledge and experiencesdescribed in the text; something that otherwise usually is the case in a classroomwhen the text is submitted to the teacher.