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A discourse analytical approach to qualitative marketing research
Skålén, Per
Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
ORCID iD:
0000-0002-2982-9651
2010 (English)
In:
Qualitative Market Research, ISSN 1352-2752, E-ISSN 1758-7646, Vol. 13, no 2, p. 103-109
Article in journal (Refereed)
Place, publisher, year, edition, pages
2010. Vol. 13, no 2, p. 103-109
National Category
Business Administration
Research subject
Business Administration
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URN:
urn:nbn:se:kau:diva-10982
OAI: oai:DiVA.org:kau-10982
DiVA, id:
diva2:494545
Available from:
2012-02-08
Created:
2012-02-08
Last updated:
2017-12-07
Bibliographically approved
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Skålén, Per
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v. 2.35.9
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