Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • apa.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Innovations in public diplomacy and nation brands: Inside the House of Sweden
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.ORCID iD: 0000-0001-5128-1007
2011 (English)In: Place Branding and Public Diplomacy, ISSN 1751-8040, Vol. 9, no 7, p. 127-135Article in journal (Other academic) Published
Abstract [en]

This article investigates innovations in public diplomacy and nation brands through the example of Sweden s Embassy in Washington, DC, the House of Sweden (HoS). The analysis explores the styles of communication and public outreach made possible by the interaction between its architectural design, brand values and public diplomacy applications. Aimed at practitioners and scholars with an interest in public diplomacy and nation brands, this article assesses the activities, impact and implications of the House as a platform for public diplomacy. In addition to using the HoS as a case study in its own right, the article discusses some of the unique events hosted there, as well as related experiments such as the Second House designed for virtual world Second Life

Place, publisher, year, edition, pages
New York: Palgrave Macmillan, 2011. Vol. 9, no 7, p. 127-135
Keywords [en]
public diplomacy, nation brands, House of Sweden, second house
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:kau:diva-10903DOI: 10.1057/pb.2011.3OAI: oai:DiVA.org:kau-10903DiVA, id: diva2:494462
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2017-12-06Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full texthttp://www.palgrave-journals.com/pb/journal/v7/n2/index.html

Authority records

Pamment, James

Search in DiVA

By author/editor
Pamment, James
By organisation
Department of Media and Communication Studies
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 148 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • apa.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf