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The political economy of news value and the commodification of the general intellect
Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Avdelningen för informatik och projektledning.
2011 (Engelska)Konferensbidrag, Publicerat paper (Övrig (populärvetenskap, debatt, mm))
Abstract

Online, globalized commerce is fundamentally changing the dynamics of physical space and social space, opening up the market outside the enclosed area of focused marketing. Low distribution costs, and the ability to cast off the inherent limitations in stock and selection has become a lesser concern, allowing for digitally virtualized industries to focus on a global audience at a global scale. Today, in 2011, we can see this change transforming the market for online news in the post- industrial society. This transformation constitutes one part of the larger transformation from manual labour to intellectual labour that began in the early 1970s. From the perspective

of the newspaper industry, many scholars agree that this on- going transformation offers many opportunities that may even enhance the relevance of newspapers. This paper applies Italian neo-Marxist thought, more specifically the concept of immaterial labour, to online news in order to reconceptualise the relationship between news production and consumption. Using these theories, this paper offers a comprehensive way of theorizing the commodification of user-generated content and the role of the consumer in news production and news value. Previous research has emphasized news value from the newspaper organizations perspective as news criteria; this paper instead emphasizes the reader as instrumental in the construction of news value, and furthermore how a social exchange process such as readers attention and user generated content brings about a new kind of immaterial labour. The purpose of this paper is to provide a theoretical framework for critically examining the commodification of online news. Online news commodification is approached as the result of a continuous, emergent reproduction of public discourse where value is determined by the amount of remediation cycles a piece of news is subject to during its lifespan, and how much subsequent public attention is generated. In order to improve understanding how the commodity of attention is constructed and sold, the framework emphasizes the differences between print and online news commodification. The result is a new theoretical framework which outlines a) how the concept of news value has evolved into digital news value; b) what factors dictate online value; c) the role of immaterial labour and user generated content in the production of that value

Ort, förlag, år, upplaga, sidor
Stockholm, 2011.
Nationell ämneskategori
Systemvetenskap, informationssystem och informatik
Forskningsämne
Informatik
Identifikatorer
URN: urn:nbn:se:kau:diva-10887OAI: oai:DiVA.org:kau-10887DiVA, id: diva2:494445
Konferens
Nordic Academy of Management (NFF) 2011 Conference
Tillgänglig från: 2012-02-08 Skapad: 2012-02-08 Senast uppdaterad: 2018-01-12Bibliografiskt granskad

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http://www.fek.su.se/Global/Bildarkiv/NFF2011/Download/NFF_2011_Programme_and_Abstracts.pdf

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Thorén, Claes

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