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The political economy of news value and the commodification of the general intellect
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Information Systems and Project Management.
2011 (English)Conference paper, Published paper (Other (popular science, discussion, etc.))
Abstract

Online, globalized commerce is fundamentally changing the dynamics of physical space and social space, opening up the market outside the enclosed area of focused marketing. Low distribution costs, and the ability to cast off the inherent limitations in stock and selection has become a lesser concern, allowing for digitally virtualized industries to focus on a global audience at a global scale. Today, in 2011, we can see this change transforming the market for online news in the post- industrial society. This transformation constitutes one part of the larger transformation from manual labour to intellectual labour that began in the early 1970s. From the perspective

of the newspaper industry, many scholars agree that this on- going transformation offers many opportunities that may even enhance the relevance of newspapers. This paper applies Italian neo-Marxist thought, more specifically the concept of immaterial labour, to online news in order to reconceptualise the relationship between news production and consumption. Using these theories, this paper offers a comprehensive way of theorizing the commodification of user-generated content and the role of the consumer in news production and news value. Previous research has emphasized news value from the newspaper organizations perspective as news criteria; this paper instead emphasizes the reader as instrumental in the construction of news value, and furthermore how a social exchange process such as readers attention and user generated content brings about a new kind of immaterial labour. The purpose of this paper is to provide a theoretical framework for critically examining the commodification of online news. Online news commodification is approached as the result of a continuous, emergent reproduction of public discourse where value is determined by the amount of remediation cycles a piece of news is subject to during its lifespan, and how much subsequent public attention is generated. In order to improve understanding how the commodity of attention is constructed and sold, the framework emphasizes the differences between print and online news commodification. The result is a new theoretical framework which outlines a) how the concept of news value has evolved into digital news value; b) what factors dictate online value; c) the role of immaterial labour and user generated content in the production of that value

Place, publisher, year, edition, pages
Stockholm, 2011.
National Category
Information Systems
Research subject
Information Systems
Identifiers
URN: urn:nbn:se:kau:diva-10887OAI: oai:DiVA.org:kau-10887DiVA, id: diva2:494445
Conference
Nordic Academy of Management (NFF) 2011 Conference
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2018-01-12Bibliographically approved

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No full text in DiVA

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http://www.fek.su.se/Global/Bildarkiv/NFF2011/Download/NFF_2011_Programme_and_Abstracts.pdf

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Thorén, Claes

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf