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The Emergence of Convergence in Swedish Online News
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies. Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT. (Medie- och kommunikationsvetenskap)ORCID iD: 0000-0003-4286-7764
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies. Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT. (Medie- och kommunikationsvetenskap)ORCID iD: 0000-0003-0101-9152
2010 (English)In: Transcultural Communication: Intercultural Comparisons, Hamburg, 2010Conference paper, Published paper (Refereed)
Abstract [en]

Convergence is often said to have great impact on journalism. More specifically, multimedia, as one dimension of convergence, is predicted to have impact on the journalistic skill-set. Moreover, convergence, in the form of online content syndication, has been suggested to affect the quality and diversity of online news. Some studies indicate that convergence does not have any significant effect, whereas others indicate that it does. So far, few studies have investigated the impact of convergence on online news over time. The small number of existing longitudinal studies has only investigated the existence of convergence (in various aspects) on American news sites, which indicate presence but not the level of impact. Furthermore, none of the longitudinal studies examine the reasons for the development, as they focus on news content and not the processes behind the creation of news. Consequently, the purpose of this study is to examine impact of convergence on online news content over time as well as the reasons for this impact.Previous scholarship highlights that convergence is a term with many facets that may be investigated on numerous levels. In this paper two dimensions of convergence of news content are investigated: multimedia and online content syndication. Multimedia refers to content which integrates images, text, graphics, moving images, and/or sound in a way that is not possible in a regular paper magazine. Online content syndication refers to content presented on the web site, but which is originated (and sometimes stored) on another web site.The paper studies the evolution of convergence on four major Swedish news sites, and it presents results from a two-legged study comprising interviews with executives at news sites and a longitudinal quantitative content analysis of news sites spanning from 2005 to 2010. Preliminary results indicate that all four news sites increasingly adopt multimedia and online content syndication over time. Since 2008 1 in 5 news stories has some multimedia features and since 2009 1 in 6 news stories are syndicated on average. Furthermore, the rise of multimedia in news content is concentrated to 2007 and 2008 on all four news sites while the implementation of content syndication is more dispersed.The main reasons given for adopting multimedia is that the technology and software now supports multimedia content. The main reasons stated for adopting online content syndication are economic incentives and that it is seen as a way to help the readers find information in an information-rich environment. The development and the reasons behind it, as well as its implications for journalism are discussed.

Place, publisher, year, edition, pages
Hamburg, 2010.
Keywords [en]
online news, convergence, content syndication, multimedia
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:kau:diva-10129OAI: oai:DiVA.org:kau-10129DiVA, id: diva2:493650
Conference
ECREA 2010 3The 3rd European Communication Conference, European Communication and Education Association, Hamburg
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2017-12-06Bibliographically approved

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Karlsson, MichaelClerwall, Christer

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Citation style
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