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Halal Food: Thai Halal Food Products and International Market
Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT. (Master Thesis)
Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT. (Master Thesis)
2010 (engelsk)Independent thesis Advanced level (degree of Master (One Year)), 15 poäng / 22,5 hpOppgave
Abstract [en]

This paper aims to examine salient issues in the Halal food business with special focus on entering Thai Halal food products into international market. Market screening plays an important role in entering new market or setting up the business in the foreign country. In this paper we have analyzed the importance of Halal Food for the Muslims and explained the growth of Halal food in French markets. The study focuses attention on the identification of key areas in Halal food export and channel strategy. The Thai food industry is amongst dynamic and diverse and we investigated the entering process into the new market. Thai food product is selected to compare and find the competitive advantage.

sted, utgiver, år, opplag, sider
2010. , s. 36
HSV kategori
Identifikatorer
URN: urn:nbn:se:kau:diva-7259OAI: oai:DiVA.org:kau-7259DiVA, id: diva2:407483
Presentation
2010-05-28, 3A434, Karlstad Business School, Karlstad, 15:37 (engelsk)
Uppsök
Humanities, Theology
Veileder
Examiner
Tilgjengelig fra: 2011-04-05 Laget: 2011-03-29 Sist oppdatert: 2011-04-05bibliografisk kontrollert

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