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Selvpresentasjon på Facebook: Hva skjer når sosiale roller blandes på Facebook?
Karlstad University, Division for Information Technology.
2010 (Norwegian)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Self presentation on Facebook : What happens when social roles mix on Facebook? (English)
Abstract [en]

Social theory by Goffman in the 60’s can still be applied to our society, especially to the new social form of Facebook. ”What precautions do Facebook members take when they publish content (text, photos, video) to avoid problems caused by the collapse of different social arenas? What do they think of their own self-presentation on the social website?” Data was collected trough an online survey, available for my Facebook friends in April-May 2010, and personal interviews with seven of the respondents. The results show that 126/128 respondents state they are their “true self” in their daily life, and not Facebook. Simultaneously, 75 respondents claim they have never had problems being themselves on Facebook. 65 people don’t recognize the presentation of people they know on Facebook, but 124 people say they have never received comments stating this. The norms and rules of social interaction on this social site are not yet set, and Facebook members respond to this by strict control of what they publish. It is evident that Facebook members enjoy peeking behind the self-presentation of people they know. Further research could show that this is one of the reasons why Facebook is so popular.

Abstract [no]

Goffmans sosialteori fra 60-tallet kan fortsatt appliseres på vårt samfunn, spesielt på den nye sosiale formen; Facebook. ”Hvilke forhåndsregler tar Facebooks medlemmer når de publiserer innhold (tekst, bilder, video) for å unngå problemer som følge av sammenslåingen av ulike sosiale arenaer? Hva tenker de om sin egen selvpresentasjon på det sosiale nettstedet?” Data ble samlet inn gjennom en webbasert spørreundersøkelse, tilgjengelig for mine Facebook venner i April-Mai 2010, og personlige intervjuer med seks av respondentene. Resultatene viser at 126/128 respondenter påstår at de er sitt ”sanne selv” i dagliglivet, og ikke på Facebook. Samtidig uttaler 75 respondenter at de aldri har hatt problemer med å være seg selv på Facebook. 65 personer kjenner ikke igjen presentasjonen av personer de kjenner på Facebook, men 124 personer sier de aldri selv har mottatt kommentarer som tilsier dette. Normene og reglene for sosial interaksjon på denne sosiale nettsiden er ikke satt enda, og Facebooks medlemmer reagerer med å ha streng kontroll over det de publiserer. Det er tydelig at Facebooks medlemmer nyter å kikke bak selvpresentasjonen til personer de kjenner. Framtidig forskning kan vise om dette er en av grunnene til at Facebook er så populært.

Place, publisher, year, edition, pages
2010. , p. 68
Keywords [en]
Facebook, Privacy Settings, Impression Management, Erving, Goffman, Joshua, Meyrowitz, social roles, role conflict, self presentation
Keywords [no]
Facebook, Privacy Settings, Impression Management, Erving, Goffman, Joshua, Meyrowitz, sosiale roller, rollekonflikt, selvpresentasjon, inntrykksmanipulering
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:kau:diva-6114OAI: oai:DiVA.org:kau-6114DiVA, id: diva2:328035
Uppsok
Technology
Supervisors
Examiners
Available from: 2010-09-06 Created: 2010-07-01 Last updated: 2010-09-06Bibliographically approved

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CiteExportLink to record
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Citation style
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