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En riktig jul med julkalendern?: Utveckling, innehåll och målgrupp för SVT:s julkalender
Karlstad University, Faculty of Arts and Education.
Karlstad University, Faculty of Arts and Education.
2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
A real christmas with the christmascalender? : Development, content and target group for SVT:s christmascalender (English)
Abstract [en]

Abstract

 

The purpose with this essay is to get an understanding of how the christmascalender has

evolved throughout the history, and why its shape looks like it does. We have made an

analysis of the 21-centurys calendars to get a look on the content and tried to track a target

group. Which themes have characterized the 21-century and how can you put these in relation

to earlier calendars? To get a greater insight in the design of the christmascalendar, we made

an interview with SVT's Susanne Kvarforth. After this it came to our knowledge that they are

lacking guidelines besides that their target group is 6-12 year olds. After our analysis we came

to the conclusion that the target group could be questioned, because our observations made it

clear that the target group differ from what they set it to be. An observation we made is that

the calendar tends to bring up very serious subjects like divorce and depression. We've also

fund a lack of Christmas traditions. We find ourselves being negative towards the fact that the

calendars are in lack of guidelines, with the result of a missing Christmas spirit, something we

mean must be a central part of a Christmascalender.

  

 

Place, publisher, year, edition, pages
2009. , p. 46
Keywords [sv]
julkalender, SVT, TV, film, barn, ungdom, traditioner
National Category
Studies on Film
Identifiers
URN: urn:nbn:se:kau:diva-3838OAI: oai:DiVA.org:kau-3838DiVA, id: diva2:209176
Presentation
11B252, Karlstads Universitet (Swedish)
Uppsok
humaniora/teologi
Supervisors
Examiners
Available from: 2009-04-09 Created: 2009-03-24 Last updated: 2009-04-09Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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