This article explores how reality TV represents (distant) suffering, focusing on the first season of reality-based show Sweatshop: Deadly Fashion. Drawing from theories of media witnessing and mediated suffering, we analyze how reality TV negotiates working conditions in the global garment industry and reflects transnational power inequalities. Specifically, we critically dissect the multimodal strategies used to negotiate suffering and construct a story of transformation from privileged naivety to political mobilization. While acknowledging reality TV’s good intentions, the analysis reveals the common pattern of downplaying the role of systemic issues in perpetuating labor exploitation in the Global South. Additionally, results highlight the importance of context-dependent readings of complex cultural documents that carry political and ideological ambivalence, as well as entertaining dimensions