B2B service innovation: How business customers perceive firm innovativeness?

Mehran, Javaneh; Kristensson, Per; Shams, Poja

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B2B service innovation: How business customers perceive firm innovativeness?

Mehran, Javaneh

Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).ORCID iD: 0000-0002-5945-5144

Kristensson, Per

Karlstad University, Faculty of Economic Sciences, Communication and IT (discontinued), Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT (discontinued), The Service and Market Oriented Transport Research Group. Karlstad University, Faculty of Economic Sciences, Communication and IT (discontinued), Department of Psychology. Karlstad University, Faculty of Economic Sciences, Communication and IT (discontinued), Department of Business Administration. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies (from 2013).ORCID iD: 0000-0002-7006-9906

Shams, Poja

Karlstad University, Faculty of Economic Sciences, Communication and IT (discontinued), Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT (discontinued), Service Research Center. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).ORCID iD: 0000-0001-9751-6000

2023 (English)Conference paper, Published paper (Refereed)

Place, publisher, year, edition, pages

Hanoi, 2023.

Keywords [en]

Firm innovativeness, B2B innovation, customer-centric approach, service innovation, co-creation, service-dominant logic.

National Category

Sociology

Identifiers

URN: urn:nbn:se:kau:diva-102029OAI: oai:DiVA.org:kau-102029DiVA, id: diva2:1906727

Conference

QUIS 2023

Available from: 2024-10-18 Created: 2024-10-18 Last updated: 2024-10-18

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Mehran, Javaneh Kristensson, Per Shams, Poja

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Mehran, Javaneh Kristensson, Per Shams, Poja

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Karlstad Business School (from 2013)Service Research Center The Service and Market Oriented Transport Research Group Department of Psychology Department of Business Administration Service Research Center (from 2013)Department of Social and Psychological Studies (from 2013)

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