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Customer-centric approach of innovation measurement in B2B: a framework development
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Economic Sciences, Communication and IT (discontinued), Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT (discontinued), Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT (discontinued), The Service and Market Oriented Transport Research Group. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).ORCID iD: 0000-0002-6589-8662
Karlstad University, Faculty of Economic Sciences, Communication and IT (discontinued), Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT (discontinued), The Service and Market Oriented Transport Research Group. Karlstad University, Faculty of Economic Sciences, Communication and IT (discontinued), Department of Psychology. Karlstad University, Faculty of Economic Sciences, Communication and IT (discontinued), Department of Business Administration. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies (from 2013).ORCID iD: 0000-0002-7006-9906
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).ORCID iD: 0000-0002-5945-5144
2022 (English)Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Copenhagen, 2022.
Keywords [en]
Firm innovativeness, B2B innovation, customer-centric approach, service innovation, co-creation, service-dominant logic.
National Category
Social Sciences
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-102027OAI: oai:DiVA.org:kau-102027DiVA, id: diva2:1906725
Conference
ISPM Innovation Conference, 2022
Available from: 2024-10-18 Created: 2024-10-18 Last updated: 2024-10-18

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http://urn:nbn:se:liu:diva-197336

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Witell, LarsKristensson, PerMehran, Javaneh

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Service Research Center (from 2013)Service Research CenterDepartment of Business AdministrationThe Service and Market Oriented Transport Research GroupKarlstad Business School (from 2013)Department of PsychologyDepartment of Social and Psychological Studies (from 2013)
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