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The Post-Digital Self: How Transmedia Dissolves the Boundaries of Work and Tourism
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013). University of Oslo, Norway. (Centre for Geomedia Studies)ORCID iD: 0000-0002-6309-2315
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013). (Centre for Geomedia Studies)ORCID iD: 0000-0002-6121-645x
2023 (English)In: Transmedia Selves: Identity and Persona Creation in the Age of Mobile and Multiplatform Media / [ed] James Dalby, Matthew Freeman, London: Routledge, 2023, 1st, p. 52-66Chapter in book (Refereed)
Abstract [en]

This chapter assesses the social consequences of transmedia as a regime of cultural circulation through two thematic lenses: work and tourism. Based on our previous fieldwork, as well as the work of others, we hold that transmedia feeds into and provides new facets to geo-social de-differentiation as diagnosed by postmodern (or, “late-modern”) sociologists in the 1980s and 1990s. This means, above all, that social realms that used to be delimited in time and space are increasingly open-ended, which, in turn, has a profound impact on how relations between self and society are negotiated. Focusing on work and tourism, we try to show how people’s engagement with transmedia fuses realms that were once taken as the moral and social opposites. On the one hand, “transmedia work” denotes a social condition marked by the growing prominence of strategic recognition work and liquid boundaries between leisure and labour. On the other hand, “transmedia tourism” captures not just the growing presence of touristic expressivity in everyday life, but also the growing day-to-day significance of logistical practices - which ultimately constitute another kind of work - in the creation of tourism phantasmagoria. The chapter begins with a positioning of our analysis in relation to the theoretical discourses of transmedia and postmodern de-differentiation. The following two parts use empirical examples to tease out the characteristics of “transmedia work” and “transmedia tourism”, respectively, as increasingly liquid and contradictory social terrains. In the final section we bring together the discussions into an argument concerning (1) the prospects of revisiting postmodern theory as a way of conceptualizing social consequences of transmedia and (2) the relevance of strategic recognition work and logistical work as complementary perspectives for grasping the role of transmedia in the formation of contemporary selves.

Place, publisher, year, edition, pages
London: Routledge, 2023, 1st. p. 52-66
Series
Routledge Advances in Transmedia Studies
Keywords [en]
Transmedia, work, tourism, post-digital, identity
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:kau:diva-96684DOI: 10.4324/9781003134015-6Scopus ID: 2-s2.0-85174133185ISBN: 9780367680572 (print)ISBN: 9781003134015 (electronic)OAI: oai:DiVA.org:kau-96684DiVA, id: diva2:1796531
Available from: 2023-09-12 Created: 2023-09-12 Last updated: 2023-11-27Bibliographically approved

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Fast, KarinJansson, André

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