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Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).ORCID iD: 0000-0002-7006-9906
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).ORCID iD: 0000-0001-6163-7900
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).ORCID iD: 0000-0001-8102-8168
2022 (English)In: The Palgrave Handbook of Service Managemen / [ed] Bo Edvardsson, Bård Tronvoll, Palgrave Macmillan, 2022, 1st, p. 303-314Chapter in book (Other academic)
Abstract [en]

For new services to be successful, users (customers, patients, citizens, etc.) must embrace and sometimes engage in behaviors that are both new and difficult for them. As research has put more and more emphasis on the importance of being user-centric, it is hard to understand why the behavior change that many times are required for the user has not been problematized more. In this chapter we present five evidence-based ways that describe and explain how behavior change can enable important services such as sustainability, education, and health—services make the world a better place. 

Place, publisher, year, edition, pages
Palgrave Macmillan, 2022, 1st. p. 303-314
Keywords [en]
Behavior change, Co-creation, Service innovation, Transformation
National Category
Human Computer Interaction
Research subject
Psychology
Identifiers
URN: urn:nbn:se:kau:diva-94916DOI: 10.1007/978-3-030-91828-6_16Scopus ID: 2-s2.0-85159426196ISBN: 978-3-030-91827-9 (print)ISBN: 978-3-030-91828-6 (electronic)OAI: oai:DiVA.org:kau-94916DiVA, id: diva2:1760130
Available from: 2023-05-29 Created: 2023-05-29 Last updated: 2023-05-29Bibliographically approved

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Kristensson, PerBlom, JonasWästlund, Erik

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CiteExportLink to record
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Citation style
  • apa
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Language
  • de-DE
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  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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