Our changing climate foretells a future with continued large forest fires and extreme weather events, such as devastating storms, heavy rainfall, flooding, heat and drought. This project focuses on preparedness for this kind of events taking place while large, spread-out, and often uncertain, numbers of visitors are roaming the Swedish countryside – not seldom voluntarily or involuntarily of the grid. The conditions for crisis communication is changing with social media, apps and digitalization of information. Obstacles and possibilities for digitalization in the tourism sector in relation to the specific conditions of nature-based tourism needs more attention.

Tourists are a vulnerable group in crisis situations, since they are not acquainted with neither the place nor how to find information about the crisis and how to keep themselves safe. In parallel, the Swedish tourism sector is constantly growing, with new trends as ”vacation at home” and increasing numbers of international tourists visiting Swedish nature, and nature-based tourism is believed to see a significant increase in post-pandemic travel, as more visitors seek uncrowded destinations. A crisis can be devastating in nature tourist areas. Despite this, the tourism sector is often viewed as peripheral and is in some cases not even included in crisis preparedness planning.  

The aim of this study is to generate new knowledge and methods for incorporating the Swedish countryside tourism sector in crisis management and communication. Crisis management and risk preparedness and awareness, and collaborations and relations between the tourism sector and other crisis management actors (municipalities and public authorities) are in focus, as well as the nature tourists themselves.