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Psychological Effects and Their Role in Online Privacy Interactions: A Review
Karlstad University, Faculty of Health, Science and Technology (starting 2013), Department of Mathematics and Computer Science (from 2013). (Prisec, Privacy and Security)ORCID iD: 0000-0001-7384-4552
Department of Industrial Engineering, Tel Aviv University, Israel.
Karlstad University, Faculty of Health, Science and Technology (starting 2013), Department of Mathematics and Computer Science (from 2013). (Prisec, Privacy and Security)ORCID iD: 0000-0002-9980-3473
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies (from 2013).ORCID iD: 0000-0001-8102-8168
2020 (English)In: IEEE Access, E-ISSN 2169-3536, Vol. 8, p. 21236-21260Article in journal (Refereed) Published
Abstract [en]

Because of the increasing dependency on online technologies in even the most ordinary activities, people have to make privacy decisions during everyday online interactions. Visual design often influences their choices. Hence, it is in the hands of choice architects and designers to guide users towards specific decision outcomes. This “nudging” has gained much interest among scholars in interdisciplinary research, resulting in experimental studies with visual cues that may have the potential to alter attitudes and behaviors. Attitude and behavior changes are often attributed to several psychological effects manifesting in cognitive processing and decision-making. This article presents the results of a systematic literature review carried out to identify which psychological effects have been previously studied in the context of online privacy interactions. Subsequently, fifteen articles were selected and thoroughly reviewed, resulting in the identification of twenty psychological effects. The visual cues triggering these effects were recognized and classified against their capabilities to alter privacy attitudes and behaviors. Specifically, the visual cues were divided into two categories: privacy-enhancing and privacy-deteriorating. This review discusses the applicability of such cues in research and UI design. Further, the findings are discussed against the existing research on digital nudges. The authors conclude with a discussion on issues of research quality in the privacy-related field and outline the road to improvement.

Place, publisher, year, edition, pages
IEEE, 2020. Vol. 8, p. 21236-21260
Keywords [en]
HCI, privacy, decision-making, attitude, behaviour, visual cues, design
National Category
Human Computer Interaction
Research subject
Computer Science
Identifiers
URN: urn:nbn:se:kau:diva-76668DOI: 10.1109/ACCESS.2020.2969562OAI: oai:DiVA.org:kau-76668DiVA, id: diva2:1391616
Projects
Privacy & Us, 4961
Funder
EU, Horizon 2020Available from: 2020-02-05 Created: 2020-02-05 Last updated: 2020-02-06Bibliographically approved

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Kitkowska, AgnieszkaMartucci, LeonardoWästlund, Erik

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23456785 of 13
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