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Reciprocities or Incentives?: Understanding Privacy Intrusion Perspectives and Sharing Behaviors
Karlstad University, Faculty of Health, Science and Technology (starting 2013), Department of Mathematics and Computer Science (from 2013).ORCID iD: 0000-0002-6509-3792
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies (from 2013).ORCID iD: 0000-0001-8102-8168
2019 (English)In: HCI for Cybersecurity, Privacy and Trust: First International Conference, HCI-CPT 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26–31, 2019, Proceedings / [ed] Abbas Moallem, Cham, Switzerland: Springer, 2019, p. 355-370Conference paper, Published paper (Refereed)
Abstract [en]

The importance and perception of privacy varies from one context to the other. However, everyone values his or her privacy to a certain extent. The subjectivity of that value, attitudes, and behaviors would depend on different entangling factors. It is important to understand the motivation that influences human behavior, whether to protect or share their information. In this paper, we aim at understanding the boundaries of privacy, factors influencing information sharing behavior including experiences (reciprocities of privacy), and efforts taken to protect one’s data. We collected data using quantitative (survey/quiz) and qualitative means (focus groups). In the survey/quiz, our results showed that intrusion experience and awareness have a significant correlation between sharing of data. Furthermore, our focus groups results yielded details on influencing factors for privacy reciprocities and tradeoffs. We discuss our results in terms of privacy incentives and factors influencing the sharing behavior of their information. Finally, we highlight the complexity of behavior where intrinsic and extrinsic motivations could clash and result in a dilemma such as the privacy paradox phenomenon. © 2019, Springer Nature Switzerland AG.

Place, publisher, year, edition, pages
Cham, Switzerland: Springer, 2019. p. 355-370
Series
Lecture Notes in Computer Science ; 11594
Keywords [en]
Behavior, Incentive, Motivation, Privacy, Privacy paradox, Reciprocity, Behavioral research, Data privacy, Human computer interaction, Information dissemination, Surveys, Extrinsic motivation, Focus groups, Human behaviors, Information sharing, Privacy intrusion, Computer privacy
National Category
Human Computer Interaction
Research subject
Computer Science; Psychology
Identifiers
URN: urn:nbn:se:kau:diva-75636DOI: 10.1007/978-3-030-22351-9_24Scopus ID: 2-s2.0-85069853461ISBN: 9783030223502 (print)OAI: oai:DiVA.org:kau-75636DiVA, id: diva2:1369655
Conference
21st HCI International Conference, HCII 2019, July 26–31, 2019, Orlando, FL, USA,
Available from: 2019-11-12 Created: 2019-11-12 Last updated: 2019-11-22Bibliographically approved

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Alaqra, Ala SarahWästlund, Erik

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