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Pan-Africanism as a laughing matter: (Funny) expressions of African identity on Twitter
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013). (NODE)ORCID iD: 0000-0002-4774-4643
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).ORCID iD: 0000-0003-0009-2972
2019 (English)In: Journal of African Media Studies, ISSN 2040-199X, E-ISSN 1751-7974, Vol. 11, no 2, p. 257-274, article id 18Article in journal (Refereed) Published
Abstract [en]

Pan-Africanism, a concept that attempts to capture the essence of being an African, needs to be reconsidered in the age of social media. In this article, we examine how Twitter users negotiate the question of African identity through humorous hashtagdriven conversations. We specifically question whether a new kind of Pan-Africanism is emerging on Africa’s Twitterverse through the use of a popular hashtag in 2015, #IfAfricaWasABar. In our analysis of tweets linked to #IfAfricaWasABar, we conclude that Twitter provides temporary solidarity by engaging users in humorous exchanges regarding the sociocultural, political and economic issues that define the African continental condition today.

Place, publisher, year, edition, pages
Intellect Ltd., 2019. Vol. 11, no 2, p. 257-274, article id 18
Keywords [en]
#IfAfricaWasABar, Pan-Africanism, Twitter, globalization, humour, identity
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:kau:diva-74492DOI: 10.1386/jams.11.2.257_1OAI: oai:DiVA.org:kau-74492DiVA, id: diva2:1345334
Available from: 2019-08-23 Created: 2019-08-23 Last updated: 2019-08-28Bibliographically approved

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Cheruiyot, DavidUppal, Charu

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67891011129 of 21
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