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Organizing for digital servitization: A service ecosystem perspective
Linköping University.
Hanken School of Economics, Finland; Linköping University.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Inland Norway University of Applied Sciences, Norway.ORCID iD: 0000-0002-5605-9285
Stockholm University, Stockholm.
2019 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 104, p. 450-460Article in journal (Refereed) Published
Abstract [en]

Harnessing digital technology is of increasing concern as product firms organize for service-led growth. Adopting a service ecosystem perspective, we analyze interfirm and intrafirm change processes taking place as firms pursue digital servitization. The study draws on in-depth interviews with 44 managers involved in organizing activities in two multinational industry leaders. Our findings identify major differences between the two focal firms in terms of digital service-led growth and associated ecosystem-related activities. The study disentangles underlying processes of organizational change in the ecosystem and suggests that within-firm centralization and integration play a key role in the capacity to organize for digital servitization. For managers, the findings highlight the need to foster service-centricity in order to take full advantage of digitalization beyond purely technological benefits. 

Place, publisher, year, edition, pages
Elsevier, 2019. Vol. 104, p. 450-460
Keywords [en]
centralization, digitalization, digitization, integration, service ecosystem, servitization
National Category
Business Administration Social Sciences Interdisciplinary
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-71506DOI: 10.1016/j.jbusres.2019.02.012ISI: 000484647500036Scopus ID: 2-s2.0-85061441831OAI: oai:DiVA.org:kau-71506DiVA, id: diva2:1296223
Available from: 2019-03-14 Created: 2019-03-14 Last updated: 2019-10-07Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf