Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
'Made to Run': Biopolitical marketing and the making of the self-quantified runner
Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Handelshögskolan (from 2013). University of Helsinki, Finland.
Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Centrum för tjänsteforskning (from 2013). Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Handelshögskolan (from 2013).ORCID-id: 0000-0002-2982-9651
Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Centrum för tjänsteforskning (from 2013).ORCID-id: 0000-0001-8057-9865
2019 (Engelska)Ingår i: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 19, nr 3, s. 347-366Artikel i tidskrift (Refereegranskat) Published
Ort, förlag, år, upplaga, sidor
Sage Publications, 2019. Vol. 19, nr 3, s. 347-366
Nationell ämneskategori
Företagsekonomi
Forskningsämne
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:kau:diva-66174DOI: 10.1177/1470593118799794ISI: 000482932200006OAI: oai:DiVA.org:kau-66174DiVA, id: diva2:1181484
Anmärkning

Artikeln var publicerad som manuskript i Charitsis (2018) doktorsavhandling Self-tracking, datafication and the biopolitical prosumption of life

Tillgänglig från: 2018-02-08 Skapad: 2018-02-08 Senast uppdaterad: 2019-09-16Bibliografiskt granskad
Ingår i avhandling
1. Self-tracking, datafication and the biopolitical prosumption of life
Öppna denna publikation i ny flik eller fönster >>Self-tracking, datafication and the biopolitical prosumption of life
2018 (Engelska)Doktorsavhandling, sammanläggning (Övrigt vetenskapligt)
Abstract [en]

The marketing literature has both celebrated and critically scrutinised the active engagement of consumers in value-creation processes. These opposing analyses share a focus on the mobilisation of consumers’ social and cognitive abilities for value creation. This thesis contributes to this discussion by exploring how diverse aspects of consumers’ lives become involved in value creation, leading the entirety of life to become a resource. In particular, the thesis focuses on the popular consumption phenomenon of self-tracking, which allows and enables consumers to track, quantify and datafy diverse facets of their lives. Drawing on data from two empirical studies, which were based on interviews and observational netnography, the thesis engages with the notion of biopolitical marketing to analyse the extraction and appropriation of value from consumers’ lives.

The thesis contributes to the critical marketing literature by advancing the understanding of the biopolitical nature of marketing in extracting value from consumers’ lifestyles and subjectivities. The theoretical contributions include the notions of the “biopolitical prosumption of life”, the “prosumed self” and the “prosuming self”. The “biopolitical prosumption of life” entails the “creation of worlds” that allow and enable the development of market-aligned subjectivities, which can generate value for corporate interests. The notions of the “prosumed self” and the “prosuming self” are introduced to frame and elucidate these subjectivities. The empirical findings suggest that marketing interventions foster the development of marketing environments (“worlds”) that seek to contain consumers while allowing them to act freely, albeit in ways that augment the value that can be extracted and appropriated.

Abstract [en]

The aim of the thesis is to explore the extraction and appropriation of value from an increasing number of aspects of consumers’ lives. To do this, the thesis focuses on the popular consumption phenomenon of self-tracking, which allows consumers to track and quantify diverse facets of their lives. Engaging with biopolitical analyses of contemporary marketing and drawing on qualitative empirical data, the thesis contests and extends previous marketing theorisations that focus primarily on consumers’ skills and knowledge while maintaining that the entirety of human existence becomes a resource for value.

The thesis contributes to the critical marketing literature by advancing the understanding of the biopolitical nature of marketing in extracting value from consumers’ lifestyles and in the creation of consumer subjectivities. It introduces the notion of the “biopolitical prosumption of life”, which refers to the “creation of worlds” that allow and enable the development of market-aligned subjectivities, which can generate value for corporate interests. The notions of the “prosumed self” and the “prosuming self” are introduced to frame and elucidate these subjectivities. The empirical findings indicate that marketing interventions foster the development of marketing environments (“worlds”) that seek to contain consumers while allowing them to act freely, albeit in ways that augment the value that can be extracted and appropriated.

Ort, förlag, år, upplaga, sidor
Karlstad: Karlstads universitet, 2018. s. 140
Serie
Karlstad University Studies, ISSN 1403-8099 ; 2018:10
Nyckelord
biopolitical marketing, critical marketing, self-tracking, value creation, datafication
Nationell ämneskategori
Företagsekonomi
Forskningsämne
Företagsekonomi
Identifikatorer
urn:nbn:se:kau:diva-66177 (URN)978-91-7063-839-8 (ISBN)978-91-7063-934-0 (ISBN)
Disputation
2018-03-23, 11D257, Agardhsalen, Karlstad, 13:15 (Engelska)
Opponent
Handledare
Anmärkning

Artikel 2 ingick som manuskript i avhandlingen, nu publicerad.

Tillgänglig från: 2018-03-09 Skapad: 2018-02-08 Senast uppdaterad: 2019-09-16Bibliografiskt granskad

Open Access i DiVA

Fulltext saknas i DiVA

Övriga länkar

Förlagets fulltext

Personposter BETA

Charitsis, VassilisSkålén, PerFyrberg Yngfalk, Anna

Sök vidare i DiVA

Av författaren/redaktören
Charitsis, VassilisSkålén, PerFyrberg Yngfalk, Anna
Av organisationen
Handelshögskolan (from 2013)Centrum för tjänsteforskning (from 2013)
I samma tidskrift
Marketing Theory
Företagsekonomi

Sök vidare utanför DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetricpoäng

doi
urn-nbn
Totalt: 65 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf