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Embodied value co-creation: A turn-taking perspective on service encounter interactions
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. (SAMOT)ORCID iD: 0000-0002-2711-7626
University of Borås, Borås, Sweden.
2017 (English)In: Journal of Creating Value, ISSN 2394-9643, Vol. 3, no 1, p. 33-49Article in journal (Refereed) Published
Abstract [en]

This article aims at advancing research on value creation in service marketing by applying theories of turn-taking and multimodality. It is argued that there is a need to uncover what is inherent in the prefix ‘co’ in value co-creation and that focus needs to be broadened, from perception of value to the production of value–i.e. the specific reciprocal and embodied actions in service encounters.

For the analysis, an empirical study of complex interactions between service providers and customers is used. A practice approach is applied, combining interviews and observations of interactants in situ.

The article identifies four specific turn-taking patterns, ranging from ‘simple’ to ‘elaborated’, defined by their character and uncovers how the interactants reciprocally use multiple modes in the production of social outcomes.

Theoretically, the study contributes to more fine-grained explanations to what explains the creation (and destruction) of value.

Place, publisher, year, edition, pages
Sage Publications, 2017. Vol. 3, no 1, p. 33-49
Keywords [en]
Value co-creation, service encounter, interaction, turn-taking, embodied action
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-62969DOI: 10.1177/2394964317693341OAI: oai:DiVA.org:kau-62969DiVA, id: diva2:1139796
Available from: 2017-09-08 Created: 2017-09-08 Last updated: 2018-04-13Bibliographically approved

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Echeverri, Per

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CiteExportLink to record
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  • apa
  • harvard1
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