Abstract

This is an essay about a smaller town called Kristinehamn, I chose to research about

Kristinehamn’s social media and what the development means with use of the web-based

marketing and social media to the hospitality industry. In direct translation from the title of

this essay, that is ”Web-based marketing – How can Kristinehamn as a municipality increase

the use of social media, strenghten the brand and attract more visitors?”

Kristinehamn as a municipality has about 24114 (SCB 2014) people living in the community.

Which makes sense of that they don’t have as many resources as the bigger cities, both in the

technology and funding department and why not as many people have knowledge about this

smaller town. With it’s history and cultural background with meaningful activities such as

”Järnleden” a hiking path, with it’s Picasso statue ”Jacqueline” and the archipelago in the

background who you can visit with four boats in Kristinehamn.