Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
A COMPARATIVE ANALYSIS OF CSR STRATEGIES, IMPLEMENTATION AND OUTCOMES: A Qualitative Case Study of IKEA, Starbucks and H&M
Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT.
Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT.
2009 (Engelska)Självständigt arbete på avancerad nivå (magisterexamen), 30 poäng / 45 hpStudentuppsats (Examensarbete)
Abstract [en]

A business activity generates both negative and positive externality simultaneously for both the environment and the society. The basic idea is to minimize the negative externality and generate more positive externality.Expectations of the society towards businesses have grown tremendously during the past few decades, the stress is upon a socially, environmentally and legally responsible businesses. Organizations have responded to this expectation by indulging in a set of activities which are termed as Corporate Social Responsibility, but that has not been enough, businesses cannot resolve social and environmental problems of the society unless they know where to focus and what is the strategy to become better businesses and yet not be criticized. The need is to utilize a firm‘s resources in the most effective manner. Thus, strategic CSR comes in as a solution for better performance.Strategic CSR began the evolution of more responsible and favorable businesses in terms of societal pressures and expectations. In our research, we have tried to develop a framework which when incorporated with the CSR concept helps make more strategic sense to the firm, so that it benefits not only the society but also the firm itself. The research builds a strategic framework and analyses in light of it the CSR activities of three major retail companies namely, IKEA, Starbucks and H&M.The EFQM model which is a self assessment tool for organizations has been incorporated with CSR to make it a strategic assessment framework. This has been a new concept, and has proven quite effective in assessing the strategies and outcomes regarding CSR of the three companies being used as examples.

Ort, förlag, år, upplaga, sidor
2009. , s. 69
Nyckelord [en]
CSR, EFQM model
Identifikatorer
URN: urn:nbn:se:kau:diva-6971OAI: oai:DiVA.org:kau-6971DiVA, id: diva2:395957
Uppsök
humaniora/teologi
Handledare
Examinatorer
Tillgänglig från: 2011-05-06 Skapad: 2011-02-08 Senast uppdaterad: 2011-05-06Bibliografiskt granskad

Open Access i DiVA

fulltext(1074 kB)15685 nedladdningar
Filinformation
Filnamn FULLTEXT01.pdfFilstorlek 1074 kBChecksumma SHA-512
1145f704769847a41ac0d9f60118ee05bd134c82ea7d3b6fca823538e335c0614345e684280e2005ad83c891fb18c37f07c2cebb73949cd3d790886a23d045f6
Typ fulltextMimetyp application/pdf

Av organisationen
Fakulteten för ekonomi, kommunikation och IT

Sök vidare utanför DiVA

GoogleGoogle Scholar
Totalt: 15685 nedladdningar
Antalet nedladdningar är summan av nedladdningar för alla fulltexter. Det kan inkludera t.ex tidigare versioner som nu inte längre är tillgängliga.

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 8961 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf