This paper engages with the micro action of lifestyle enterprising from an interactionist perspective. The here-and-now action of enterprising is examined in the using the microsociology of Erving Goffman in a single observational case study of tourism lifestyle enterprising in Sweden. The findings illustrate the blurring of assorted personal and commercial domains in the performance of enterprising. Admittance to private spheres can be seen as a form of ï¿œdeferenceï¿œ (Goffman, 1967), these marking realm transitions, and amounting to noncommercial forms of service. The multiplicity of faces and domains lens support to the notion of enterprising as performance that is not oriented to a single domain or field, spans a multiple domains and fields, enterprising occurring in a nested ‘field of fields’. A conceptual model of enterprising as ‘regarding space’ is proposed, reflecting the notion that enterprising performances unfold multiple realms or fields of practice.