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How innovation impacts artistic creativity: managing innovation in the advertising sector
Örebro universitet.ORCID-id: 0000-0003-2632-6378
2017 (Engelska)Ingår i: The role of creativity in the management of innovation: state of the art and future research outlook / [ed] Alexander Brem ; Rogelio Puente-Diaz : Marine Agogue, New Jersey: World Scientific , 2017, s. 73-95Kapitel i bok, del av antologi (Refereegranskat)
Abstract [en]

This paper describes and discusses how innovation impacts creativity in the advertising sector. It points to the double meaning of creativity — as innovativeness and as artistic skills — and indicates a tension between the two. Empirical illustrations consist of two case studies from the advertising sector. These point to how innovations (in terms of adaptation of new technology) negatively impact artistic creativity. Contextual factors creating a need for new technology did have an impact, and meant that companies became increasingly competitive and roles became unclear. On the company level, innovation caused knowledge gaps, increased formalization, and expanded the division of work. Contribution is made to research on the management of creativity by suggesting how innovation impacts artistic creativity. Furthermore, the discussion on company level creativity contributes to research on the advertising sector, since the literature has foremost discussed creative processes of individual campaigns.

Ort, förlag, år, upplaga, sidor
New Jersey: World Scientific , 2017. s. 73-95
Serie
Series on Technology Management, ISSN 0219-9823 ; 27
Nyckelord [en]
Advertising, creativity, innovation, management, technology
Nationell ämneskategori
Företagsekonomi
Forskningsämne
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:kau:diva-86619DOI: 10.1142/9781786342010_0004ISBN: 978-1-78634-200-3 (tryckt)OAI: oai:DiVA.org:kau-86619DiVA, id: diva2:1607905
Tillgänglig från: 2021-11-02 Skapad: 2021-11-02 Senast uppdaterad: 2021-11-17Bibliografiskt granskad

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Öberg, Christina

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Totalt: 14 träffar
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