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Tourism and crisis communication through Facebook following cyclone Winston in Fiji
Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Institutionen för geografi, medier och kommunikation (from 2013). (Geomedia research group)ORCID-id: 0000-0002-1918-6701
School of Business, The University of Queensland, Australia.
School of Business, The University of Queensland, Australia.
2017 (Engelska)Konferensbidrag, Muntlig presentation med publicerat abstract (Övrigt vetenskapligt)
Abstract [en]

During the last few years, several tourism destinations have faced different natural disasters, including cyclones, tsunamis and earthquakes. The transforming media landscape, including the use of social media and mobile technology, brings new possibilities and challenges of preparing and handling disasters for tourism stakeholders. On the one hand, the participatory nature of social media such as Twitter and Facebook may involve new and faster ways of sharing and responding to urgent crises, while triggering formal response efforts. On the other hand, the use of social media may also give rise to false information, lack of accountability and control of the information flows. This paper is based on the results of a case study of how Facebook was used for crisis communication by hotels and tourists following tropical cyclone Winston in Fiji in 2016. The aim of the study is to analyse the communication activity and digital engagement between stakeholders through social media during different phases of the crisis. The project is based on (1) Qualitative and quantitative Facebook data (posts, comments, likes etc.) from selected hotels in areas affected by the cyclone, based on location, size, operation and Facebook fans (2) An interview study with hotel managers in Fiji, conducted in June 2016.

Ort, förlag, år, upplaga, sidor
2017.
Nationell ämneskategori
Kulturgeografi Övrig annan samhällsvetenskap
Forskningsämne
Turismvetenskap; Kulturgeografi
Identifikatorer
URN: urn:nbn:se:kau:diva-68770OAI: oai:DiVA.org:kau-68770DiVA, id: diva2:1239181
Konferens
26th Nordic Symposium of Tourism and Hospitality Research. Falun, 4-6 oktober, 2017.
Tillgänglig från: 2018-08-15 Skapad: 2018-08-15 Senast uppdaterad: 2018-08-16Bibliografiskt granskad

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