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Collective-conflictual value co-creation: A strategic action field approach
Hanken School of Economics, Finland .
Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Centrum för tjänsteforskning. Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Handelshögskolan.ORCID-id: 0000-0002-2982-9651
2015 (engelsk)Inngår i: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 15, nr 3, s. 381-400Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Drawing on the theory of strategic action fields, this article explores a collective–conflictual perspective on value co-creation. Following recent developments and calls for research with a holistic outlook, we review streams of research that discuss both collective and discordant elements in social relations and subsequently relate this to value co-creation. We outline a conceptual framework for value co-creation, focusing on collective action that includes various actors, interactions, practices, and outcomes. This article pioneers the underdeveloped collective–conflictual perspective on value co-creation. Our framework enables empirical research in value co-creation that accounts for multiple actors nested in fields of collective action.

sted, utgiver, år, opplag, sider
2015. Vol. 15, nr 3, s. 381-400
Emneord [en]
Collective action, collective value, conflict, strategic action field, value co-creation
HSV kategori
Forskningsprogram
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:kau:diva-41796DOI: 10.1177/1470593114564905ISI: 000360289300005OAI: oai:DiVA.org:kau-41796DiVA, id: diva2:922432
Tilgjengelig fra: 2016-04-22 Laget: 2016-04-22 Sist oppdatert: 2017-11-30bibliografisk kontrollert

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