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Scale sensitivity and question order in the contingent valuation method
Toulouse School of Economics.
Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Avdelningen för nationalekonomi och statistik.ORCID-id: 0000-0003-1113-7478
2014 (engelsk)Inngår i: Journal of Environmental Planning and Management, ISSN 0964-0568, E-ISSN 1360-0559, Vol. 57, nr 11, s. 1746-1761Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This study examines the effect on respondents' willingness to pay to reduce mortality risk by the order of the questions in a stated preference study. Using answers from an experiment conducted on a Swedish sample where respondents' cognitive ability was measured and where they participated in a contingent valuation survey, it was found that scale sensitivity is strongest when respondents are asked about a smaller risk reduction first ('bottom-up' approach). This contradicts some previous evidence in the literature. It was also found that the respondents' cognitive ability is more important for showing scale sensitivity when respondents are asked about a larger risk reduction first ('top-down' approach), also reinforcing the result that a 'bottom-up' approach is more consistent with answers in line with theoretical predictions for a larger proportion of respondents.

sted, utgiver, år, opplag, sider
2014. Vol. 57, nr 11, s. 1746-1761
Emneord [en]
cognitive ability; contingent valuation; mortality risk; order effect; scale sensitivity
HSV kategori
Forskningsprogram
Nationalekonomi
Identifikatorer
URN: urn:nbn:se:kau:diva-30061DOI: 10.1080/09640568.2013.839442ISI: 000342310400008OAI: oai:DiVA.org:kau-30061DiVA, id: diva2:665791
Tilgjengelig fra: 2013-11-20 Laget: 2013-11-20 Sist oppdatert: 2017-12-06bibliografisk kontrollert

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