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Business model innovation: the case of Communication Ltd
Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Avdelningen för företagsekonomi.
2013 (engelsk)Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
Abstract [en]

In today’s competitive market, a well-integrated business model can play an important role for a competitive advantage. One tool to create business models is the business model canvas. This method is used by many big organizations, and among these users is Communication Ltd. They are currently working on changing their focus from product to service. This change requires some big changes in the company´s business models, revenue streams and in their value proposition.

The goal of this thesis is to analyse new possible revenue streams and also investigate if these could be of use for Communication Ltd. To reach this goal this thesis uses a theoretical base along with empirical data such as interviews, secondary data and a study of revenue streams in external markets.

The conclusion reached in this thesis is that going from a product focus to a service focus requires structural changes in revenue streams, but also a clear communication of the value an organization is offering their customers. Furthermore for an organization to meet future customer needs, new types of revenue streams must be implemented. One solution to this could be for an organization to offer different types of memberships where different values are bundled together deepening on what the customers’ demands.

sted, utgiver, år, opplag, sider
2013. , s. 49
Emneord [en]
Business model canvas, Business model innovation, revenue stream
HSV kategori
Identifikatorer
URN: urn:nbn:se:kau:diva-28742Lokal ID: FE:9OAI: oai:DiVA.org:kau-28742DiVA, id: diva2:643254
Eksternt samarbeid
Centrum för tjänsteforskning
Fag / kurs
Industrial Engineering and Management, Master of Science
Utdanningsprogram
Master Programme in Business Administration
Veileder
Examiner
Tilgjengelig fra: 2013-08-30 Laget: 2013-08-26 Sist oppdatert: 2013-08-30bibliografisk kontrollert

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