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Non-geometric Plackett-Burman Designs in Conjoint Analysis - A Way to Improve Predictions
Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Centrum för tjänsteforskning. Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Avdelningen för företagsekonomi.ORCID-id: 0000-0001-8278-1442
1998 (engelsk)Inngår i: INFORMS, 1998Kapittel i bok, del av antologi (Fagfellevurdert)
Abstract [en]

In their paper they use a non-geometric design to generate the concepts. Non-geometric designs represents a class of orthogonal designs that when the assumption of effect sparsity is valid, i.e. that only a few of the attributes actually influence the respondents' preferences, provide an opportunity to analyze interactions between attributes as well as the attributes themselves. In this article the use of non-geometric Plackett-Burman designs for conjoint analysis is advocated. Also, a procedure based on restricted all subsets regression for taking advantage of the special characteristics of the non-geometric designs is proposed and demonstrated using data from a conjoint study performed on cellular phone antennas in Sweden. Blomkvist, Ekdahl and Gustafsson also conducted a Monte Carlo simulation to further illustrate the properties of the proposed procedure and the use of non-geometric Plackett-Burman designs for conjoint analysis

sted, utgiver, år, opplag, sider
1998.
HSV kategori
Forskningsprogram
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:kau:diva-21825OAI: oai:DiVA.org:kau-21825DiVA, id: diva2:595501
Tilgjengelig fra: 2013-01-21 Laget: 2013-01-21 Sist oppdatert: 2014-12-11

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