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Innovations in public diplomacy and nation brands: Inside the House of Sweden
Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, Avdelningen för medie- och kommunikationsvetenskap.ORCID-id: 0000-0001-5128-1007
2011 (engelsk)Inngår i: Place Branding and Public Diplomacy, ISSN 1751-8040, Vol. 9, nr 7, s. 127-135Artikkel i tidsskrift (Annet vitenskapelig) Published
Abstract [en]

This article investigates innovations in public diplomacy and nation brands through the example of Sweden s Embassy in Washington, DC, the House of Sweden (HoS). The analysis explores the styles of communication and public outreach made possible by the interaction between its architectural design, brand values and public diplomacy applications. Aimed at practitioners and scholars with an interest in public diplomacy and nation brands, this article assesses the activities, impact and implications of the House as a platform for public diplomacy. In addition to using the HoS as a case study in its own right, the article discusses some of the unique events hosted there, as well as related experiments such as the Second House designed for virtual world Second Life

sted, utgiver, år, opplag, sider
New York: Palgrave Macmillan, 2011. Vol. 9, nr 7, s. 127-135
Emneord [en]
public diplomacy, nation brands, House of Sweden, second house
HSV kategori
Forskningsprogram
Medie- och kommunikationsvetenskap
Identifikatorer
URN: urn:nbn:se:kau:diva-10903DOI: 10.1057/pb.2011.3OAI: oai:DiVA.org:kau-10903DiVA, id: diva2:494462
Tilgjengelig fra: 2012-02-08 Laget: 2012-02-08 Sist oppdatert: 2017-12-06bibliografisk kontrollert

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  • de-DE
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  • sv-SE
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