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Servitization and the Necessity of Becoming Ambidextrous: A 12-Year Longitudinal Study
Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Centrum för tjänsteforskning (from 2013).ORCID-id: 0000-0002-7653-5226
Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Centrum för tjänsteforskning (from 2013).ORCID-id: 0000-0002-9358-8063
2022 (engelsk)Inngår i: The Palgrave Handbook of Service Management / [ed] Bo Edvardsson, Bård Tronvoll, Palgrave Macmillan, 2022, s. 201-222Kapittel i bok, del av antologi (Fagfellevurdert)
Abstract [en]

This chapter reports the findings from a longitudinal study spanning 12 years. It contributes to an improved understanding of how servitization actually happens, and, more specifically, how it affects the servicizing organization. The focal company AIR was a B2B manufacturing company in the aviation business, specializing in manufacturing jet engines. The case describes and analyzes how a unit at AIR made the successful transition from a pure make-to-print actor (product/production logic) to offering overall solutions (service logic), where we focus on the challenges that AIR encountered. It provides six major findings; the most surprising is perhaps the necessity to handle ambidexterity for successful servitization.

sted, utgiver, år, opplag, sider
Palgrave Macmillan, 2022. s. 201-222
Emneord [en]
Servitization, Ambidexterity, Product Service Systems, Transition, Ecosystem, Modularization
HSV kategori
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Identifikatorer
URN: urn:nbn:se:kau:diva-90456DOI: 10.1007/978-3-030-91828-6_11Scopus ID: 2-s2.0-85159451518ISBN: 978-3-030-91827-9 (tryckt)ISBN: 978-3-030-91830-9 (digital)OAI: oai:DiVA.org:kau-90456DiVA, id: diva2:1670426
Tilgjengelig fra: 2022-06-15 Laget: 2022-06-15 Sist oppdatert: 2023-05-29bibliografisk kontrollert

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