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Reduction of tension effects on partner evaluation
Luleå University of Technology, Luleå, Sweden.
Mälardalen University, Västerås, Sweden.
Örebro universitet, Handelshögskolan vid Örebro Universitet.ORCID-id: 0000-0003-2632-6378
2018 (engelsk)Inngår i: Marketing Intelligence & Planning, ISSN 0263-4503, E-ISSN 1758-8049, Vol. 36, nr 4, s. 425-439Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Purpose: The purpose of this paper is to examine how tension management as a means of achieving compromise and overcoming minor conflicts reduces the effects of the opportunism and bargaining costs of relationships on the evaluation of business partners. The paper proposes and tests a theoretical model with a full-information approach using structural equation modeling.

Design/methodology/approach: The data set was based on 312 observations from a unique survey based on a business-to-business relationship sample in Sweden. The measurements reflect the effects of partner opportunism, bargaining costs, and tension management on partner evaluations.

Findings: The findings corroborate that partner opportunism and bargaining costs have a negative impact on partner evaluation. In addition, the model shows that tension management weakens the negative effects of opportunism and bargaining costs on the evaluation.

Originality/value: This study offers evidence on how negative effects are reduced through intervening constructs. With most studies focusing on the positive side of relationships, this paper makes an important contribution to the literature through not only describing negative effects, but also how these can be decreased.

sted, utgiver, år, opplag, sider
Emerald Group Publishing Limited, 2018. Vol. 36, nr 4, s. 425-439
Emneord [en]
Relationship, Opportunism, Partner evaluation, Tension management
HSV kategori
Forskningsprogram
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:kau:diva-86600DOI: 10.1108/MIP-11-2017-0271ISI: 000431408500002Scopus ID: 2-s2.0-85043779921OAI: oai:DiVA.org:kau-86600DiVA, id: diva2:1607886
Tilgjengelig fra: 2021-11-02 Laget: 2021-11-02 Sist oppdatert: 2022-05-18bibliografisk kontrollert

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